Email Marketing – Top Challenges Keeping Your Emails from the Inbox
Email marketing is a crucial channel for nonprofit marketers. In fact, email accounted for 28 percent of all online…
Author: Tom Sather
Email marketing and deliverability expert Tom Sather has worked with top-tier brands on effective email marketing programs, and to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.