To Gain New Online Donors, Give Up Some Old Notions
There’s a lament heard repeatedly at many nonprofits: “Our donors are aging out, our traditional media is underperforming, and…
Author: Tom Goosmann
Tom Goosmann co-founded True North Inc. in 1994 with business partner Steve Fuchs. The duo brought years of direct marketing experience into the dawn of the digital age and have built a bi-coastal shop that offers clients full online and offline service. True North is an independent advertising agency that strategically melds creative, media, and analytics to produce measurable results for some of the world's most recognized brands. The full service multi-platform (online, email, social, mobile, traditional) agency leverages personal consumer connections to brands to inspire authentic communication that develops into mutually beneficial commitments. True North is headquartered in New York with offices in San Francisco; the privately held company has more than 60 employees. In his role as Chief Creative Officer, Mr. Goosmann has been recognized time and time again for forward thinking in interactive advertising, technological leadership, and media excellence, delivering profitable results for top brands. He gives creative guidance to his teams as the agency for many facets of the Walt Disney Company, among them Disney Visa Card and Disney Parks, the new adjustable eyewear maker Adlens, and a roster of nonprofit clients. Before starting True North, Mr. Goosmann was the Creative Director for Direct Marketing Group from 1990 to 1994 where he learned the direct discipline "from hardened old school folks." Met many talented and abused people he thinks about to this day. Also learned how not to run, or sell, a company. RIP DMG. Mr. Goosmann is a member of the Internet Advertising Bureau, The Direct Marketing Association, and The Direct Marketing Club of New York. He and his wife Melissa live in Connecticut with their twin 13-year-olds.