Michael Shmarak is Principal at Sidney Maxwell Public Relations, a Northbrook, IL-based public relations agency. Throughout his career, he has counseled both for- and nonprofit organizations on how to manage, enhance and protect reputations. He currently advises the Infant Welfare Society of Chicago, and has served on Boards of Directors for the Chicago chapter of Community Health Charities and the Museum of Broadcast Communications. He is also Adjunct Lecturer at Northwestern University’s School of Professional Studies. Contact him via email or Twitter.