Donor Retention: Finding the Gold in your Membership Renewal Program
I was reminded recently of a song I learned many years ago in Girl Scouts; the refrain goes: Make…
Author: Debbie Merlino
As President of www.dmwfundraising.com division, and with more than 25 years’ experience in direct mail and database marketing, Debbie emphasizes the importance of both strategic planning and end-to-end program execution. She has a wealth of knowledge gained from successfully managing membership and donor programs for a diverse client base of public media, healthcare, advocacy and environmental organizations. In addition, she worked in the commercial sector for more than a decade on a wide variety of business-to-consumer marketing initiatives.
DMW Direct Fundraising is a direct response agency that assists nonprofit organizations in realizing the full potential of their fundraising and membership programs. The agency specializes in developing inspiring direct mail, online and integrated campaigns. Services include strategic planning, creative development, prospect list services, comprehensive production and campaign management, as well as results analysis. For more information, call 774-773-1200 or email Debbie Merlino at dmerlino@dmwdirect.com.