Branding A “Cop College” in the Age of Social Unrest
Reflecting on various themes and insights to discuss in an article about branding, I kept coming back to the…
Author: Alan Siegel
Over the past four decades, Alan Siegel the founder and president of Siegelvision, has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+ Gale, devoted to positioning global organizations for competitive success. As consultant, author and commentator, Alan’s influence extends to advising such diverse organizations as National Basketball Association, Girl Scouts, Carnegie Mellon University, NPR, the National Geographic Society, College Board, Lupus Foundation of America, Phoenix House, Univision, the Urban Institute, Cornell College of Engineering, New York University, MIT Sloan School of Management and St. Jude Children’s Research Hospital. A graduate of Cornell University’s School of Industrial and Labor Relations, Alan also attended New York University School of Law, the School of Visual Arts and Alexei Brodovich’s Design Laboratory. He has also co-authored the critically acclaimed book Simple: Conquering the Crisis of Complexity A graduate of Cornell University’s School of Industrial and Labor Relations, Alan also attended New York University School of Law, the School of Visual Arts and Alexei Brodovich’s Design Laboratory.