Product Description
The most helpful blAnd of theory and nuts-and-bolts practice I’ve seen.
?William E. Cameron, director, Philadelphia YMCA Management Resource Center

Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization’s message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.

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Product Description

A proven, strategic plan to help your nonprofit emerge from the 2008-2009 economic storm

Utilizing the extensive expertise of leading fundraising consulting firm Skystone Ryan’s executive leadership team and managing consultants to explore and illuminate the most timely issues facing the philanthropic community, Building Strong Nonprofits: New Strategies for Growth and Sustainability identifies new opportunities to define the future of philanthropy.

• Includes notable contributors from the Skystone Ryan leadership team
• Analyzes the most potent trends and developments and interpret their implications for the future of philanthropy
• Offers eight to twelve essays, each by a different Skystone Ryan consultant with particular experience, insight, and expertise in the area

Building Strong Nonprofits: New Strategies for Growth and Sustainability is you, whether you are a nonprofit leader, executive director, board member, or development director, and are becoming aware that new organizational strategies are called for if the same old donors are not supportive in the same old ways.

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Product Description
In these days of dwindling public funds and growing public needs, socially responsible not-for-profit organizations are more important than ever. While the staff and board members of such organizations are long on good will, they are often short on know-how about ways in which to achieve their goals. Marketing Strategies for Nonprofit Organizations is a practical, easy to read guide to marketing strategy for the nonprofit organization. Written for the student and the practitioner of nonprofit management, the book provides a concise overview of marketing that can help the reader develop and apply an understanding of marketing principles. Full of examples of nonprofit marketing at work, this book helps the small and large organization alike to apply a marketing orientation to all aspects of operation, and to set and achieve marketing goals. This lively book tells how many of the concepts and strategies used to sell products can be adapted for worthy causes.

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Product Description
An indispensable reference tool, offering professionals hands-onlegal and tax planning tips

An essential guide for professionals representing and advising tax-exempt organizations, Planning Guide for the Law of Tax-Exempt Organizations offers a wide variety of practical planning tips, guidance, and helpful information for better meeting clients’ needs. This essential companion to the bestselling The Law of Tax-Exempt Organizations, Ninth Edition is a valuable, go-to resource for lawyers and accountants, directors and officers of nonprofit organizations, as well as managers and consultants for tax-exempt organizations.

Written by the leading legal authority in the nonprofit sector, Planning Guide for the Law of Tax-Exempt Organizations features a digest of recent legislation, court opinions, and IRS public and private rulings, as well as checklists of forms and an inventory of penalties.

Additionally, it features?commentaries designed to provide guidance and perspective to tax-exempt professionals and organizations as to how to cope with the developments in the law affecting their practices and the operation of their programs.

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Product Description
In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization’s mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.

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• ISBN13: 9780470449806
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description

Create powerful strategies for your nonprofit organization to achieve breakthrough performance in mission impact

Does your nonprofit have a reliable way of knowing the impact its making? Beginning with an eye-opening discussion of what strategy is, Mission Impact: A Breakthrough Strategy for Nonprofits reveals how the process of strategy development should be designed with authoritative coverage of mission impact, vision, five year strategic stretch goals, strategy implementation, and management.

• Step-by-step guidance and practical tools
• Integrates the very best current thinking on performance and strategy available, drawing from both the corporate and nonprofit worlds
• Cutting-edge ideas presented in a user-friendly fashion

The deteriorating quality of life in our communities screams out for immediate action – for breakthrough improvement, not just incremental changes. Mission Impact: A Breakthrough Strategy for Nonprofits will lead you and your organization to achieve breakthrough performance for maximum mission impact.

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Product Description
Cash Flow Strategies offers nonprofit organizations an innovative approach to financial management. In this companion to The Cash Flow Solution, the authors, Richard and Anna Linzer, reveal their approach—which emphasizes the use of cash flow concepts that enable an organization to have the working capital it needs. The book is filled with illustrative examples and includes the tools and templates needed to make these concepts immediately applicable to any institution.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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• ISBN13: 9780471707134
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you:
* Learn how to position your organization in the community as a constructive, vital, and successful social investment
* Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communities

In this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.

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Product Description
This groundbreaking book will help nonprofit managers think in new and creative ways about how they define and meet the challenges they face–and how to rise above standard practices to lift their organizations to greater performance levels. Using examples of best practices from innovative organizations in both the corporate and nonprofit worlds, Breakthrough Thinking for Nonprofit Organizations offers a mix of “how-to” advice and case studies that will guide readers on a new road to creativity. This book will fundamentally change the way nonprofit professionals think about how they do their work–and usher in a new era for nonprofits.

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• ISBN13: 9781889102191
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Why of all the hundreds of fundraising books available did AmeriCorps Vista, with offices throughout the U.S., single out The Relentlessly Practical Guide to Fundraising as the premier book on the subject and provide a copy to thousands of its staff?

Read David Lansdowne’s acclaimed work and you’ll quickly understand why.

No other writer in the field is as succinct, yet comprehensive. Nor do others have Lansdowne’s trademark gift of extracting the essence of a technique and illuminating it in unfailingly clear prose.

Lansdowne plumbs every major aspect of fundraising: from annual campaigns to capital campaigns, from major gifts to Internet fundraising, from planned giving to direct mail to prospect research.

Each chapter is delivered with heat-seeking precision. For example, do you want to know how to establish a gift club for donors? Turn to that chapter and chances are you’ll learn more in the nine pages than you would from reading an entire book on the subject.

The same goes for attracting corporate support. Yes, you could spend hours boning up on the topic. But there’s no need, as Lansdowne discusses everything you should know in a mere 11 pages.

There are other standout chapters that lift this book above others.

• “The 16 Best Pieces of Fundraising Advice” may be the best rendering of its kind put to pen. • ”Fundraising’s 20 Biggest Mistakes” is a masterful discussion that alerts you to each and every red flag. • ”Fundraising Myths” explores more than a dozen pernicious myths that many still labor under. • And, “What Every Board Member Must Know to Succeed,” should be required reading for any trustee serving a gift-supported organization.

Here’s ‘real world’ guidance you can put into practice literally today.

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