Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
Product DescriptionThe most helpful blAnd of theory and nuts-and-bolts practice I’ve seen.?William E. Cameron, director, Philadelphia YMCA Management Resource CenterBrings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization’s message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get [...]
The Art of Planned Giving: Understanding Donors and the Culture of Giving
Product Description“A unique book with a unique approach, this is destined to become a classic.” —Charitable Gift Planning News In this deeply humane and informative book, Douglas White deftly weaves together personal insight and level-headed advice in a probing look at the human side of planned giving. He helps you understand, develop, and use the [...]
The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors
ISBN13: 9780787960575 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionAvailable for the first time in paperback, Seven Faces of Philanthropy introduces to you the Seven Faces approach–a powerful tool that enables development professionals to maximize their effectiveness when approaching major donors for gifts. The authors identify and profile seven types of [...]
The Power of Legacy and Planned Gifts: How Nonprofits and Donors Work Together to Change the World
Product DescriptionPlanned and legacy giving expert Kevin Johnson tailors a how-to guide to the needs of small to medium-sized nonprofits. Written in an easy-to-understand fashion for use in a variety of settings, the book provides the practical knowledge and tools that smaller organizations need to connect with loyal donors and to build a pipeline of [...]
Helping Donors Make Wise Choices
Attorneys General across the United States warn donors about making charitable contributions due to the number of scams that have surfaced using the internet. The suggestion that donations are not making it to intended destinations feeds the worries of donors, perhaps making them hold back on contributions. Would donors still be interested in your cause [...]