Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
Product DescriptionThe most helpful blAnd of theory and nuts-and-bolts practice I’ve seen.?William E. Cameron, director, Philadelphia YMCA Management Resource CenterBrings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization’s message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get [...]
3.1M customers face Oscar night without broadcast
Event-tax plan not a hit with hockey fans By CARL RYAN BLADE STAFF WRITER Taxes, taxes, taxes. They may be the price we pay for civilization, as Oliver Wendell Holmes, Jr., noted. But civilization or not, Toledo Mayor Mike Bell’s proposed 8 percent sports-and-events tax isn’t getting much support so far. The tax, which would [...]