Nonprofit organizations need to be on Facebook just as much as any for-profit business. Facebook can help your group spread awareness about your cause, earn supporters, and get help or donations. If you want your Facebook efforts to be successful, here are six tips specifically for nonprofits.
Define Your Distinct Voice
Your Facebook page will represent your entire company, so you need to make sure that the messages you’re sending on Facebook are consistent with your overall personality and brand. Determine exactly what kind of voice you’ll have. Serious? Informal? Witty? Authoritative? Everything you post should be reflective of whatever you choose. This will help people get to know your group and become familiar with it. It helps to maintain consistency if you have only one person in charge of updating the page.
Offer Diverse Content
If you want to appeal to a diverse group of people, you need to offer diverse content. Your content should come in many forms, such as videos, photos, news articles, and infographics. For many nonprofits, visual content often does the best job of conveying their message about their cause. You should provide your fans with as much information as possible, so link to any recent developments or news.
Show Off Your Success
It’s important to show your fans what you’re doing to support your cause, so frequently post about your activities. Keep your fans updated about whatever projects you’re working on. Post pictures of your events. Post pictures of your staff hard at work in the office. Give concrete evidence of the change you’ve caused whenever possible, with photographs or testimonials.
You want people to interact with your page as much as possible, and you want to gain as much exposure as possible. Lively conversations and discussions will help people stay active with your page. Ask questions of your fans. Ask for the comments or opinions on the news or material you post. Encourage them to share their comments and feedback about your group and your cause. Don’t just start conversations; participate in them and keep them going by responding.
Always Have a Call to Action
If you want people to act, you need to encourage them. Make it easy for people to participate by frequently telling them exactly how they can help out. For example, if you ask for donations, name specific items and include the address of where to send them. When you post material, always include something that asks your fans to “share” or “like” it so their friends can see it, too. Ask for volunteers, challenge people to change their habits, or suggest anything they can do to help.
Credibility is so important for nonprofits, so be as transparent as possible on your Facebook page. Always let people know what you’re up to or what you’re doing with their donations. If someone asks a question about your group, make sure you answer it directly. Respond to feedback, whether it’s positive or negative, and show your fans that you’re open to suggestions and aren’t hiding anything.