About Gary Smith

Gary C. Smith is the president and chief executive officer of the National Association for the Exchange of Industrial Resources (NAEIR), the oldest and largest gifts-in-kind organization in the country. NAEIR solicits and receives donations of excess inventory from American corporations and distributes the material to a membership base of more than 13,000 charities. It has collected and redistributed over $3 billion worth of new, donated supplies and equipment since its founding. NAEIR members average more than $18,000 worth of free products per year for their organizations. www.NAEIR.org

9 Steps to Retaining Donors

retaining donors - fundraising adviceGetting a donation is one thing, but keeping those donors coming back is something else entirely. Here’s what you can do to turn those one-time donors into long-term benefactors:

  1. Keep Service Strong

When you’re dealing with products, making sure the donation process goes smoothly helps encourage companies to continue to donate. Did you make it easy for the donor to ship their products to you, did you accept and account for those products in a timely fashion, did you promptly send out promised tax letters recognizing the donation? All those questions have to have positive responses—not just for the first donation, but for every donation. In the donor’s eyes, you’re only as good as their last interaction with you.

  1. Offer Trial Donations

For potential donors, giving them the opportunity to get their feet wet can be all that’s needed to reel them in. If they have two truckloads of products to donate, but are unsure if they want to commit the entire inventory to an unfamiliar group, suggesting a “trial donation” can help. Have them donate a small quantity, maybe just a pallet full of their products. If that donation goes smoothly, follow up to see if they’re now comfortable making a larger donation.

  1. Get Customer Feedback

To stay on top of how your nonprofit is doing, consider sending out surveys to clients asking about how the entire process went for them. Make sure the survey is complete, yet not too lengthy. The longer the survey, the less likely you’ll be to get a response. Even so, don’t expect huge returns. Ten percent or so is probably typical. Make sure someone regularly reviews the surveys and addresses systemic problems or issues specific to certain donors. You can also use the surveys as a bit of good will. Ask your donors if they want to piggy back on your public relations efforts, offering them the chance to tout their own donations in your press releases and other promotional materials.

  1. Make Communication Count

Once a company has made a donation, it’s important to keep the lines of communication open. That means honoring how and how often a company wants to be contacted. Some companies want to communicate strictly by email.  But if you have a choice, phone contact is the better option, with occasional in-person meetings to really help develop positive relationships.

  1. Call Just Enough

When soliciting donations, you have to walk a fine line between keeping your organization in a company’s thoughts and becoming a pest. So how often do you call? It’s best to set up those parameters up front. When you’re first looking for product donations, ask how often companies take inventory or look to move excess product out of their warehouses. Is it on a quarterly basis, every six months? Find out, and time calls around then, when they are more likely to have items to donate.

  1. Get Past the Gatekeepers

If you make a call and a company has nothing to donate, then ask if you can call back in six months or some other set amount of time. If they say yes, then you already have a foot partway in the door. This is especially valuable with companies that have “gatekeepers.” When you are able to tell the gatekeeper that, “Joe asked me to call back,” you’re more likely to have your call go through.

  1. Build Relationships

Keeping in touch by phone and building a personal relationship with someone can help you increase your network of donors. Maybe that person will put another department that isn’t under their purview in touch with you when they notice that department has excess product. Or maybe they’ll let you know when they’re moving to another company or being transferred, so you can keep your contact list up to date.

  1. Meet Face-to-Face

In-person visits are invaluable. If you can, it’s best to avoid limiting yourself to meeting with just one person. When you’re setting up a visit, ask if there is anyone else in the company who might like to join you. That way, a meeting with one person can turn into a meeting with four or five. That not only leaves the door open to more donations, but it keeps you from having to start from square one if the one person you were dealing with leaves the company.

  1. Give Your Donors Value

Don’t assume that what a company values most is the tax benefits it receives. Many companies want to know where their donation went and how it was used. If you can provide that information, do so. It could be the best step you take to turning one-time donors into repeat donors.

 

 

 




Donating to Your Bottom Line: Giving Excess Inventory to Charity Helps Others & Makes Business Sense

Being charitable and being profitable do not have to be mutually exclusive. That’s what companies are finding by turning their excess inventory into donations that benefit charitable groups in their communities and beyond.

donations made to qualified charities are tax deductibleFor wholesalers, retailers and distributors, finding the best way to move unprofitable stock remains a challenge. They can discount or liquidate products, but that eats into profits and devalues their brand. What many savvy companies are doing instead is turning to product philanthropy—donating unwanted stock to charity. The move gets unwanted inventory off the shelves while also earning the company a healthy tax deduction.

Companies that use a gifts-in-kind organization, a nonprofit that acts as a go-between for corporate product donations and nonprofits, can streamline the whole donation process. With a gifts-in-kind group, employees don’t have to spend time screening charities to find the right fit. The gifts-in-kind group does that for them.

Using a Gifts-in-Kind Group

This is how it works. A corporation contacts a gifts-in-kind organization about donating products. Usually the company will start by completing some initial paperwork. After that corporation becomes a recognized donor, it can contact the gifts-in-kind organization whenever it wants to dispose of excess inventory. Once the gifts-in-kind group approves the donation, the company ships it to a designated location where workers will sort and catalog it. In turn, when member charities need items, they browse through a catalog of products donated by member companies and choose what they want.

The donor company will receive proper tax documentation when they make their initial donation. Once those products have been distributed, the gifts-in-kind organization will send additional documentation identifying the specific charities that received the company’s products.

Surprisingly Big Benefits

It’s no surprise that donations made to qualified charities are tax deductible. What business people may find surprising is that if their company is a C Corp, they can receive a federal tax deduction equal to up to twice the cost of the donated products. According to IRC Section 170(e)(3):

Deductions are equal to the cost of the inventory donated, plus half the difference between the cost and fair market-selling price, not to exceed twice the cost.

For example, if your product costs $10 and you sell it for $30, the difference is $20. Half of $20 is $10. So:

$10 (Product Cost) + $10 (Half the Difference) = $20 Deduction

($20 does not exceed twice the product cost, so it is does not exceed the maximum allowable deduction.)

Compare this to moving inventory via online auctions or liquidation agents and, for most companies, it’s a much better deal. Plus, it’s a lot less stressful and labor-intensive.

Beyond the Bottom Line

Besides helping companies boost their bottom lines through time and tax savings, product philanthropy can help boost a company’s image as well.

Donating products creates good will, thereby elevating a company’s image. By contrast, selling products at a discount devalues a company’s product and its brand.

Gifts-in-kind organizations also help companies to be better citizens. Even the most motivated companies might have trouble carving out the time to promote good will and give back to their communities while still keeping their businesses afloat. Gifts-in-kind organizations make that process easier. They distribute products to qualified charities, who in turn distribute them to people in need.

Finally, donating products helps make employees feel good about their workplace. Employees like working for companies that have heart. Seeing that their company is reaching out to help those in need is a great way to express that.

How to Get Started

There are several gifts-in-kind organizations operating in the U.S., and, like anything, not all are created equal. Companies will want to choose one that is easy to work with and has a roster of worthy charities.

donations made to qualified charities are tax deductibleWhen choosing a gifts-in-kind organization, companies should ask these questions:

  • What types of charities do you serve?
  • What types of products do you accept? Does my company’s products fit with what your member charities want?
  • Are there limits on what size donations (large or small) that you accept?
  • Is the donation process fast and streamlined?
  • Will you provide me with detailed records of what I donated and what charities received it?
  • Are there any fees involved? (Businesses will want to choose a gifts-in-kind group that does not charge fees to corporate donors.)

When to Start

There is no “right” time to start using a gifts-in-kind group. But the sooner a business starts using one, the sooner it will reap the benefits.

Donating excess inventory will do more than just help trim a company’s tax bill, it also will help it operate more profitably. Getting rid of excess inventory, instead of letting it collect dust in a warehouse, will free up space for high-performing products.  And it may even speed up order fulfillment, in turn, raising customer satisfaction. Finally, instead of leaving products to languish in warehouses or on store shelves, companies will put them into the hands of people who really need them. It’s a great—and easy—way to make a difference in people’s lives.

 

Gifts In Kind Organizations Can Benefit Nonprofits With Free Merchandise

Nonprofit FundraisingNonprofits play crucial roles in their communities. Whether they are schools, churches, health organizations, government agencies or a myriad of others, nonprofits offer services to help people in need or crisis and support families in a variety of ways. However, most nonprofits just don’t have enough resources to provide support to every vulnerable member of their communities.

That’s why gifts-in-kind organizations are so valuable. After paying a small membership fee, they enable nonprofits to obtain free items that can support their charitable activities.

A gifts in kind program solicits donations of new merchandise from American corporations and redistributes that merchandise to nonprofits at no cost other than a small yearly membership fee and the cost of shipping/handling the items they select. Participants can include schools, social service agencies, housing authorities, police and fire departments and churches.

In cases where a struggling family is in need of an intervention, a gifts in kind organization can provide crucial items like blankets, toiletries, and household supplies. Furthermore, it’s an affordable resource nonprofits can use for various activities and maintenance.

Recently, a church received beautiful windows through the efforts of the program. This renovation would have been an expensive undertaking, but because they were members, the church was able to dedicate the funds that might have been spent on this costly purchase to supplement its own mission programs.

In today’s economy, many families are experiencing desperate circumstances and must turn to nonprofits for assistance. This means the call for household goods and supplies is great. Thankfully, membership in a gifts-in-kind organization allows nonprofits to obtain top notch merchandise for free. Members can browse a huge catalog of donated merchandise and request what they want or need.

Companies like Microsoft, Stanley Tools, 3M, Rubbermaid, Rand McNally, Reebok, Gillette, Xerox, Hallmark and thousands of others make such contributions, supporting charitable causes while at the same time taking advantage of tax deductions, reducing storage costs, clearing warehouse space and avoiding hassles with liquidators. Items donated include office supplies, class materials, clothing and shoes, maintenance items, tools and hardware, toys and games, computer software, sporting goods, books, tapes, CDs, arts and crafts, personal care items, holiday and party items, janitorial supplies and more.

Nonprofit groups usually pay a small fee to join and nominal shipping and handling charges to participate in the program, but the merchandise itself is free. The gifts-in-kind organization handles sorting, processing, cataloging and redistribution of the merchandise.

Organizations that participate are required to use the merchandise in accordance with IRC section 170(e) (3). This states that the merchandise must be used for the care of the ill, needy or minors and cannot be bartered, traded or sold. The merchandise can be given directly to the qualifying individuals served by an organization or used in the administration of the organization.

For more information, non profits can call 1-800-562-0955 or visit NAEIR’s website at www.naeir.org

 

 

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