Selling Social Change : Earned Income Strategies for Nonprofits
Product Description
In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization’s mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.
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Author Robinson, who benignly describes himself as an “anti-capitalist,” provides some useful information and guidelines for unsophisticated non-profit agencies contemplating social entrepreneurship. Unfortunately, he cloaks the good stuff with so much undisguised leftist, liberal activist commentary, he spoils it for those of us who tend to more moderate or conservative views about the merits of capitalism (historically the only successfully sustainable economic model). Still, most non-profits will find practical food for thought, even if they have to “hold their nose” while swallowing it.
Rating: 3 / 5
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“Selling Social Change (Without Selling Out)” is a welcome new resource for all nonprofit fundraisers. Inspiring, well-written and full of practical tips, this book will help you determine whether or not your organization should pursue earned income revenue. Robinson is clearly committed to teaching social change activists all he knows about effective fundraising strategies. Take advantage of his 20 years of experience and buy this book!
Rating: 5 / 5
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