Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies
Product Description
Generating and Sustaining Nonprofit Earned Income is the essential hands-on guide for helping your organization achieve greater financial stability through a diversified stream of revenue. In collaboration with the Yale School of Management – The Goldman Sachs Foundation Partnership on Nonprofit Ventures, this important resource identifies best practices for generating a reliable earned income stream and ultimately freeing your organization from excessive dependence on foundations and other donors .
In this book, editors Sharon M. Oster, Cynthia W. Massarsky, and Samantha L. Beinhacker collect the best thinking from the business, nonprofit, and government sectors on how to establish and manage an earned income venture. Generating and Sustaining Nonprofit Earned Income is filled with concrete lessons and sound business strategies that can significantly benefit your organization’s internal capacity and financial health. The book covers a wealth of topics, including:
- Leadership strategies for managing a nonprofit enterprise
- Targeting the market and developing a marketing plan
- Techniques for pricing goods and services
- Legal and tax considerations
- Securing financial capital
- Pitching your venture
- Forming strategic alliances
- The fundamentals of implementation
- Deploying resources effectively
- Assessing social impact and financial return
- Taking your venture to the next stage of development
If your organization has done its pre-testing and feasibility analysis and is ready to start operating an earned income venture, this is the book for you.
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Delivery was very timely and the book in great shape. No marks or highlights. The book was exactly as the vendor purported.
Rating: 5 / 5
This is a wonderful collaboration of some of the most respected and experienced people working in the field of social entrepreneurship. It covers a wide range of issues and does so in more detail than I have seen in other publications on the field. In particular, I was pleased to see a chapter on legal/tax issues and one on pricing – two topics that many organizations have a lot of questions about, and are often not emphasized in publications. This is definitely a good addition to your collection if you run a non-profit engaged in earned income activities, or if you interact with such organizations.
Rating: 5 / 5