Management & Operational Advice

Nonprofit Fundraising Ideas

Fundraising Advice – Be Creative!

Nonprofit leaders have always had to be creative to attract board members, donors and general attention. In a crowded field of many very worthy charities, it takes something very different to get noticed. The stakes continue to get higher every year. People may look forward to the annual gala, … [Read More...]

Nonprofit Social Media Tips

More Nonprofits Should be Using Social Media

If all the latest studies are touting how useful social media is, then why aren't more nonprofits taking advantage of the benefits? According to 2014 M+R and NTEN's Benchmark Study, nonprofit social media audiences grew faster than nonprofit email or website audiences. Facebook fans were up 37 … [Read More...]

Nonprofit News

Excellent Tips for Finding Corporate Sponsors

Corporate Sponsorships Are Not About Doing Good – Or Are They?

Here’s something that may come as a shock to fundraisers who are motivated by a desire to improve the world: Corporate sponsors don’t really care about your mission. In fact, it’s more about theirs. Of course, corporations typically don’t have “missions.” They have business objectives. And these o … [Read More...]

create volunteer program

Creating a Successful Volunteer Program

The backbone of a nonprofit is its volunteers. I was once told that it takes many hands and many hearts to complete our mission. That is so true of many nonprofit organizations, including Wreaths Across America™. By working together, great things can be accomplished. Unity provides a strength that i … [Read More...]

Nonprofit News & Opinions

Targeting Business for Cash Donations

The Secret to Targeting Businesses for Cash Donations

In 2004, I moved to India to help start a new research lab in Bangalore for Microsoft. With the move I made a conscious shift in my own career. Whereas I previously did technical computer science research, in India, I turned to explore the application of technology to social causes – innovative s … [Read More ...]

Nonprofit Jobs Outlook

Nonprofit Hiring to Outpace Corporate Sector in 2015

2015 is on pace to be a big year for nonprofits; a year in which the nonprofit sector is expected to outpace the corporate sector in job growth. Of those nonprofits who responded to our 2015 Nonprofit Employment Practices Survey, 49 percent had increased their staff size in 2014, and 50 percent of … [Read More ...]

Marketing Advice

The Three-Pronged Approach for Tracking Your Marketing Efforts

While good storytelling is the baseline attribute of quality non-profit marketing, it’s important to remember that good storytelling doesn’t occur in a vacuum. When you use your story to draw in more constituents and donors, you’re only taking the first step. Beyond that, you need to refine your stor … [Read More ...]

Gain New Donors - Nonprofit Advice

To Gain New Online Donors, Give Up Some Old Notions

There’s a lament heard repeatedly at many nonprofits: “Our donors are aging out, our traditional media is underperforming, and I can’t make online work. Where are we going to find our future donors?” Tackling this issue requires  some really smart thinking and loads of testing, so I won’t insult y … [Read More ...]

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