Nonprofit Management & Operational Advice

Increase the Perennials in Your Nonprofit Garden – Four Ways to Better Manage Donors and Improve Retention

As we enter spring, gardens are growing and blooming thanks to the efforts of their caretakers. While many include both perennial and annual blossoms, the daisies, peonies and roses that come up year after year truly offer a beautiful return on investment for gardeners. For nonprofits, this brings … Read More...

Top Ten Things to Do When Beginning a Volunteer Fundraising Program

Many nonprofits from colleges to boards and associations have dedicated groups of volunteers who help them meet their fundraising goals. What better way to increase engagement and reduce fundraising costs than to have volunteers solicit their peers with a personal appeal? Alumni groups, past … Read More...

Planning Your Nonprofit Organization: A Primer on Writing a Nonprofit Business Plan

In the corporate jungle, the nonprofit is a very different animal. From its purpose and goals to its bottom line, a nonprofit organization operates in a unique manner, one that is essential to understanding, for successful entry into that specific market niche. Much of the nonprofit business plan is … Read More...

Forget “Donor Management.” It’s Time to Talk About “Donor Partnership.”

“Donor management” is a common phrase used to describe the way fundraising staff interact with donors. You’ll often hear about “donor management software” and “donor moves management.” As the CEO of Oliver Scholars, a nonprofit organization with a 30-year track record of success, I believe it is a go … Read More...

Increased Board Performance Through Diversity

When non-profit boards underperform against the expectations given, it’s a natural reaction for those in charge to want to terminate board members who sandbag.  But there’s no quick fix for turning around inactive or ineffective boards, so the planning of board member selection needs to be done stra … Read More...

Charity Starts at Home for Latinos – Crowdfunding with FundLatinos

FundLatinos is a new crowdfunding site that brings the Latino community together to raise funds for life’s celebrations, challenges and needs.  While individuals use the platform to fund personal causes, FundLatinos also works with nonprofits to fund organizational needs.  As a charitable org … Read More...

Nonprofit News & Opinions

Branding A “Cop College” in the Age of Social Unrest

Reflecting on various themes and insights to discuss in an article about branding, I kept coming back to the experience I had working with John Jay College of Criminal Justice and the dramatic impact this program has produced for the college. This ignited my decision to present this program as a … Read More ...

Social Media: An Indispensable Tool for A Successful Crowdfunding Campaign

For the past several years, crowdfunding, – in the age of shared economy and “pay it forward” – has become one of the best ways to fundraise for organizations and individual causes. Crowdfunding is so effective because it allows individuals to quickly and efficiently reach large numbers of people thr … Read More ...

Is Your Nonprofit’s Branding Strategy Fatally Flawed?

You’ve got a great cause and the passion to pursue it - but how’s your marketing? Are you making a fatal mistake with your branding? If marketing were easy, everyone would excel at it. Thing is, it’s not. There’s a lot that goes into devising a successful marketing strategy. You need to know y … Read More ...

The Dos and Don’ts of Acquiring Corporate Sponsors

Building relationships with the corporate sector that translate into corporate sponsorship can be a valuable form of earned revenue and unrestricted dollars for your organization. The right sponsors can become long-term partners, and structured properly, these deals can mean tremendous visibility … Read More ...

The Marketing Matrix: Six Elements of a Nonprofit Marketing Plan

Every nonprofit would love to enjoy the success of a marketing campaign such as the ALS Ice Bucket Challenge or the charity: water Thank You campaign. The success of these nonprofit marketing campaigns is not accidental. Each campaign intentionally followed a plan that was laid out in advance. … Read More ...

Leveraging Interest Groups to Communicate Your Mission and Vision

No money to get the word out on your nonprofit’s initiatives? No problem. Leverage your allies. Consider that your stakeholders, that is, donors, clients, sponsors, board members, staff and volunteers that are involved with a nonprofit, become spokespeople for it simply by their association with t … Read More ...

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