One of the smartest tools you can have in your relationship-building arsenal is a newsletter. It doesn’t matter if it’s electronic or printed, this regular connection with your audiences is one of the most important assets your organization can develop. What is a newsletter? A newsletter is a … Read More... about Newsletters Best Practices for Nonprofits
Nonprofit Management & Operational Advice
You produce an event, and you want sponsors. Well, maybe you’re not sure you really want sponsors, but let’s be honest: you definitely want the money. You may be a little unclear about what’s involved. And maybe you have no idea where to begin. If this describes your situation closely … Read More... about Nonprofit Fundraising – Getting Corporate Sponsors
Experienced executives and managers in the nonprofit sector can often provide a wealth of wisdom, insight and perspective into the practical realities that go along with leading mission-driven, “helping” oriented organizations. As such these programs are purposed to provide mission-critical services … Read More... about Should Nonprofit Organizations Operate More “Like a Business”?
In your corporate sponsorship development process, the proposal is a pivotal tool. In this post, you’re going to learn the right way to use and develop yours. What is the purpose of a corporate sponsorship proposal? Developing and sharing the proposal occurs at a crucial moment in the sales … Read More... about How to Write a Corporate Sponsorship Proposal
When companies merge or acquire, stakeholders rightly expect the whole to become greater than the sum of its parts. Unfortunately, this happens less than half the time. Not only does one plus one not equal three; too often mergers and acquisitions result in losses. A once exceptional organization … Read More... about How Can Nonprofit Boards Develop a Merger Mindset?
A marketer’s job is to utilize their budget to drive as much revenue as possible, and for nonprofit marketers this need is heightened. But for the nonprofit marketer, “driving revenue” takes on a different and more delicate aspect. The goal isn’t to sell people on an expensive product they don’t … Read More... about Nonprofit Marketing Resources to Help You Reach More Donors