Management & Operational Advice

create volunteer program

Creating a Successful Volunteer Program

The backbone of a nonprofit is its volunteers. I was once told that it takes many hands and many hearts to complete our mission. That is so true of many nonprofit organizations, including Wreaths Across America™. By working together, great things can be accomplished. Unity provides a strength that i … [Read More...]

Targeting Business for Cash Donations

The Secret to Targeting Businesses for Cash Donations

In 2004, I moved to India to help start a new research lab in Bangalore for Microsoft. With the move I made a conscious shift in my own career. Whereas I previously did technical computer science research, in India, I turned to explore the application of technology to social causes – innovative s … [Read More...]

Nonprofit News

Nonprofit Jobs Outlook

Nonprofit Hiring to Outpace Corporate Sector in 2015

2015 is on pace to be a big year for nonprofits; a year in which the nonprofit sector is expected to outpace the corporate sector in job growth. Of those nonprofits who responded to our 2015 Nonprofit Employment Practices Survey, 49 percent had increased their staff size in 2014, and 50 percent of … [Read More...]

Marketing Advice

The Three-Pronged Approach for Tracking Your Marketing Efforts

While good storytelling is the baseline attribute of quality non-profit marketing, it’s important to remember that good storytelling doesn’t occur in a vacuum. When you use your story to draw in more constituents and donors, you’re only taking the first step. Beyond that, you need to refine your stor … [Read More...]

Nonprofit News & Opinions

Gain New Donors - Nonprofit Advice

To Gain New Online Donors, Give Up Some Old Notions

There’s a lament heard repeatedly at many nonprofits: “Our donors are aging out, our traditional media is underperforming, and I can’t make online work. Where are we going to find our future donors?” Tackling this issue requires  some really smart thinking and loads of testing, so I won’t insult y … [Read More ...]

Nonprofit Advice

Keeping Donors & the Public Relevant

Many in the nonprofit sector believe that fundraising is the single most challenging and most important component in running a nonprofit.   While there’s no one who would argue that it is challenging and important, some say there are other basic fundamentals that are equally important.  Relevance is … [Read More ...]

Top Five Marketing Techniques for Nonprofits

Top Five Marketing Techniques for Nonprofits

More than ever, nonprofits are battling for the attention of not only those they service, but also from donors, foundations, business and civic leaders, members and volunteers. It is important for a nonprofit to frequently communicate with its constituency to maintain top-of-mind awareness before … [Read More ...]

Nonprofit Marketing Best Practices: Tips for Driving Action

Nonprofit Marketing Best Practices: Tips for Driving Action

For nonprofits, the need to build and execute marketing programs that support an organization’s strategic and development goals is critical. It’s not just increasing visibility, boosting awareness and enhancing name recognition. It’s about marketing that generates measurable results, be it culti … [Read More ...]

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