Nonprofit Management & Operational Advice

The Marketing Matrix: Six Elements of a Nonprofit Marketing Plan

Every nonprofit would love to enjoy the success of a marketing campaign such as the ALS Ice Bucket Challenge or the charity: water Thank You campaign. The success of these nonprofit marketing campaigns is not accidental. Each campaign intentionally followed a plan that was laid out in advance. … Read More...

Leveraging Interest Groups to Communicate Your Mission and Vision

No money to get the word out on your nonprofit’s initiatives? No problem. Leverage your allies. Consider that your stakeholders, that is, donors, clients, sponsors, board members, staff and volunteers that are involved with a nonprofit, become spokespeople for it simply by their association with t … Read More...

Increased Board Performance Through Diversity

When non-profit boards underperform against the expectations given, it’s a natural reaction for those in charge to want to terminate board members who sandbag.  But there’s no quick fix for turning around inactive or ineffective boards, so the planning of board member selection needs to be done stra … Read More...

Charity Starts at Home for Latinos – Crowdfunding with FundLatinos

FundLatinos is a new crowdfunding site that brings the Latino community together to raise funds for life’s celebrations, challenges and needs.  While individuals use the platform to fund personal causes, FundLatinos also works with nonprofits to fund organizational needs.  As a charitable org … Read More...

New Data Helps Nonprofits Develop Better Donor Relationships

The vast majority of nonprofits use relationship management software to create donor profiles, record information and track giving history. Relying on traditional technology for administrative support is a regular and essential practice across the industry. But as competition for charitable dollars … Read More...

Employing a Social Media Strategy to Supplement Volunteer Recruitment

With the expectation of immediacy in the digital age, it’s no surprise over 75% of American adults use social media.  As millions connect daily, social media has become cross-generational and a part of everyday life; those same millions using it to gather daily news and connect with social causes.  I … Read More...

Nonprofit News & Opinions

Tips for Achieving Diversity on Nonprofit Boards

I knew that question would arise. My last article was entitled “Diversity on Nonprofit Boards.” The question I received was “You have convinced me that diversity is important. But how do I go about achieving diversity on my board?” I knew that excellent question would arise. First, identify the … Read More ...

A How-to Publicity Primer

The good news for nonprofits feeling a bit perplexed about publicity-seeking is that the media is indeed always hungry for content. So whether your nonprofit is local, regional, or national in its scope, the key is to reverse-engineer what they’re seeking and provide compelling information to them i … Read More ...

Back to the Basics: Getting Started in Peer-to-Peer Fundraising

Do you feel like your organization has exhausted its fundraising opportunities? Does making your ever increasing budget feel like getting blood from a stone? Has your organization considered peer-to-peer (P2P) fundraising as a way to expand your donor pool and your bottom line? Read on for a P2P … Read More ...

Technology Creates a New Giving Economy

Technology can be very good for the nonprofit world. While technology has fundamentally changed the way we do business, the world outside of the for-profit sector has just recently caught on to its benefits. Some tech phenomena have already successfully infiltrated the nonprofit sphere, including … Read More ...

How Will the New Guidance for Financial Statements Impact Nonprofits?

After almost four years of research, analysis, and debate, the Financial Accounting Standards Board (FASB) released its highly anticipated update on financial reporting for nonprofits. The update, which was officially released on August 18, 2016, has been designed to “help not-for-profits tell their … Read More ...

Updated Standards for Nonprofit Financial Reporting

On August 18, 2016, the Financial Accounting Standards Board (FASB) released Accounting Standards Update (ASU) 2016-14 changing the way nonprofits prepare their financial statements.  FASB’s overall goal in solidifying these changes was to improve financial reporting for nonprofits so that outsiders … Read More ...

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