Nonprofit Management & Operational Advice

Setting Salaries to Grow Your Nonprofit

The salaries of nonprofit employees – especially those of executives – tend to draw more scrutiny and controversy than those of the private sector. As tax-exempt organizations, nonprofits should establish a series of best practices for selecting salaries. For nonprofit managers, this involves und … Read More...

How Nonprofits Can Score New, Donated Merchandise

NAEIR Arranges Gifts in Kind Donations for Nonprofits Imagine what your nonprofit could do with, say, $18,000 in brand new donated merchandise this year. Furthermore, imagine you could select just what you need from thousands of first quality items—year after year—to help your organization achieve i … Read More...

9 Ways to Improve Volunteer Recruitment

Standing behind the success of just about every nonprofit is a group of volunteers who are passionate and committed to the organization with which they spend their time. In fact, if you develop an amazing volunteer program, you’ll have a waiting list of individuals wanting to work with your a … Read More...

Increase the Perennials in Your Nonprofit Garden – Four Ways to Better Manage Donors and Improve Retention

As we enter spring, gardens are growing and blooming thanks to the efforts of their caretakers. While many include both perennial and annual blossoms, the daisies, peonies and roses that come up year after year truly offer a beautiful return on investment for gardeners. For nonprofits, this brings … Read More...

The Dos and Don’ts of Acquiring Corporate Sponsors

Building relationships with the corporate sector that translate into corporate sponsorship can be a valuable form of earned revenue and unrestricted dollars for your organization. The right sponsors can become long-term partners, and structured properly, these deals can mean tremendous visibility … Read More...

The Marketing Matrix: Six Elements of a Nonprofit Marketing Plan

Every nonprofit would love to enjoy the success of a marketing campaign such as the ALS Ice Bucket Challenge or the charity: water Thank You campaign. The success of these nonprofit marketing campaigns is not accidental. Each campaign intentionally followed a plan that was laid out in advance. … Read More...

Nonprofit News & Opinions

Top Ten Things to Do When Beginning a Volunteer Fundraising Program

Many nonprofits from colleges to boards and associations have dedicated groups of volunteers who help them meet their fundraising goals. What better way to increase engagement and reduce fundraising costs than to have volunteers solicit their peers with a personal appeal? Alumni groups, past … Read More ...

Planning Your Nonprofit Organization: A Primer on Writing a Nonprofit Business Plan

In the corporate jungle, the nonprofit is a very different animal. From its purpose and goals to its bottom line, a nonprofit organization operates in a unique manner, one that is essential to understanding, for successful entry into that specific market niche. Much of the nonprofit business plan is … Read More ...

Forget “Donor Management.” It’s Time to Talk About “Donor Partnership.”

“Donor management” is a common phrase used to describe the way fundraising staff interact with donors. You’ll often hear about “donor management software” and “donor moves management.” As the CEO of Oliver Scholars, a nonprofit organization with a 30-year track record of success, I believe it is a go … Read More ...

Branding A “Cop College” in the Age of Social Unrest

Reflecting on various themes and insights to discuss in an article about branding, I kept coming back to the experience I had working with John Jay College of Criminal Justice and the dramatic impact this program has produced for the college. This ignited my decision to present this program as a … Read More ...

Social Media: An Indispensable Tool for A Successful Crowdfunding Campaign

For the past several years, crowdfunding, – in the age of shared economy and “pay it forward” – has become one of the best ways to fundraise for organizations and individual causes. Crowdfunding is so effective because it allows individuals to quickly and efficiently reach large numbers of people thr … Read More ...

Is Your Nonprofit’s Branding Strategy Fatally Flawed?

You’ve got a great cause and the passion to pursue it - but how’s your marketing? Are you making a fatal mistake with your branding? If marketing were easy, everyone would excel at it. Thing is, it’s not. There’s a lot that goes into devising a successful marketing strategy. You need to know y … Read More ...

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