A stand-alone capital campaign website is a great way to supplement printed campaign materials and expand the reach and effectiveness of your effort. The campaign website works alongside printed materials to broaden the reach and flexibility of campaign messaging. It also offers specialized … Read More... about Capital Campaign Websites: 9 Must-Haves
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Nonprofit Management & Operational Advice
5 Ways Nonprofits can Drive More Value from the Email Channel
Nonprofits are dependent on their ability to connect with donors, volunteers, and advocates—and drive them to action. Without this generous audience, most nonprofits simply couldn’t exist. And yet it’s well known that nonprofits are often strapped for time, budget, and resources—so reaching support … Read More... about 5 Ways Nonprofits can Drive More Value from the Email Channel
Nonprofit Marketing in 2018: Challenges, Strategies and Best Practices
Nonprofit organizations are inherently unique. Spanning nearly ever sector and industry, nonprofits are driven more by a mission than simply the financial bottom line. Most nonprofits promote a purpose that tugs at the heartstrings, giving people a reason to care—and still, many organizations s … Read More... about Nonprofit Marketing in 2018: Challenges, Strategies and Best Practices
How to Optimize Your Storytelling Skills for Marketing Success
Telling a good cause story: It can be the biggest difference between you and your competitors. Storytelling can help set you apart in a field of similar charities and nonprofits, and it all comes down to how strong your strategies are. It isn’t enough to simply have your mission laid out on your w … Read More... about How to Optimize Your Storytelling Skills for Marketing Success
A New Approach to School Fundraising – Funding Education with Education
As a parent of three children in public schools, I know the importance of raising funds for classroom materials and enrichment programs. Yet too often fundraisers like bake sales and McTeacher Nights promote unhealthy eating or turn students into competitive sales reps for big brands. The good news … Read More... about A New Approach to School Fundraising – Funding Education with Education
Founding A Nonprofit Organization: A Practical Guide, Including The Six Keys to Nonprofit Sustainability
Nonprofit organizations are usually founded on a great platform, research, education, health care, homelessness, hunger, and/or poverty alleviation, just to name a few, and through the creation of resources and services, each are purposed to impact individuals and/or communities (defined as both a … Read More... about Founding A Nonprofit Organization: A Practical Guide, Including The Six Keys to Nonprofit Sustainability
Nonprofit News & Opinions
Cryptocurrency Donations: What Nonprofits Need to Know
With the passage of the Tax Cuts and Jobs Act (TCJA) this year, nonprofits are steeling themselves for increased competition for decreased donations – an anticipated result of the change in charitable contribution deduction rules. Some nonprofits looking for an edge are exploring the option to a … Read More ... about Cryptocurrency Donations: What Nonprofits Need to Know
Rethought and Rebuilt, CrowdRise Brings New Opportunities for Nonprofits
A year after GoFundMe acquired CrowdRise, the new CrowdRise by GoFundMe combines and builds upon the strengths of both GoFundMe, the world’s largest social fundraising platform, and CrowdRise, a powerhouse in the nonprofit fundraising space. The reason behind the newly rebuilt and rethought C … Read More ... about Rethought and Rebuilt, CrowdRise Brings New Opportunities for Nonprofits
Four Areas of the New Tax Law that Affect Nonprofits
No one likes to talk about corporate taxes, especially those in the nonprofit industry who feel as though taxes are primarily a concern for the for-profit world. However, the new tax law passed in December 2017, known as the Tax Cuts and Jobs Act (and also known as PL 115-97/HR 1), contains four … Read More ... about Four Areas of the New Tax Law that Affect Nonprofits
The Five People You Need on Your Development Committee
Development committees can be critical to the success of any non-profit’s fundraising efforts. A great development committee can drive an annual fund campaign to success, secure new sponsors for special events, and play an integral role in cultivating and stewarding donor relationships. In s … Read More ... about The Five People You Need on Your Development Committee
Best Practices for Partnerships Between Businesses and Nonprofits
Businesses frequently partner with nonprofits to raise money and awareness for important causes. Some of these relationships last years and generate thousands of dollars, while others seemingly fail after only a short time. Follow these best practices to ensure that your next for profit/nonprofit … Read More ... about Best Practices for Partnerships Between Businesses and Nonprofits
School Fundraising Ideas
It seems like every time a parent turns around their kid is selling something for a fundraiser. School fundraisers shouldn’t add stress to families. They shouldn’t require overworked teachers to do more work. Fundraising can be incorporated into the classroom to teach kids valuable lessons about givi … Read More ... about School Fundraising Ideas