In Nashville, Tennessee, two families turn the key to enter their new homes, built by Habitat for Humanity. Thanks to the generosity of donors, families all over the world will be sleeping soundly tonight in homes built by the global charity. Habitat for Humanity was founded in 1976 with a … Read More... about How Technology Makes Pickups and Drop-Offs of Nonprofit Donations Easier
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Nonprofit Management & Operational Advice
The New Frontier of Fundraising: An Insider’s Look at Online Giving
GivingTools.com founder Jason Smith weighs in on online giving trends and challenges and reveals how his company is helping nonprofits get more for less. First off, tell us about your inspiration behind the launch of GivingTools.com, and why you felt there was a market for this type of … Read More... about The New Frontier of Fundraising: An Insider’s Look at Online Giving
Going Deeper: How to use Social, Financial and Location Data to Inspire Donors
Every thriving nonprofit needs loyal, committed donors who feel like they are a part of your cause. And, in order to retain truly engaged donors, you need build personal relationships at scale. The problem is that building thousands of authentic personal relationships can seem almost impossible. … Read More... about Going Deeper: How to use Social, Financial and Location Data to Inspire Donors
6 Essential Email Tips for Nonprofit Marketers
Navigating the world of email marketing for a nonprofit can be tough, especially as inboxes become more and more crowded. To break through the noise and make a genuine, helpful connection with your donors, consider how automation, mobile design, calls to action, subject lines, list growth and … Read More... about 6 Essential Email Tips for Nonprofit Marketers
Cryptocurrency Donations: What Nonprofits Need to Know
With the passage of the Tax Cuts and Jobs Act (TCJA) this year, nonprofits are steeling themselves for increased competition for decreased donations – an anticipated result of the change in charitable contribution deduction rules. Some nonprofits looking for an edge are exploring the option to a … Read More... about Cryptocurrency Donations: What Nonprofits Need to Know
Rethought and Rebuilt, CrowdRise Brings New Opportunities for Nonprofits
A year after GoFundMe acquired CrowdRise, the new CrowdRise by GoFundMe combines and builds upon the strengths of both GoFundMe, the world’s largest social fundraising platform, and CrowdRise, a powerhouse in the nonprofit fundraising space. The reason behind the newly rebuilt and rethought C … Read More... about Rethought and Rebuilt, CrowdRise Brings New Opportunities for Nonprofits
Nonprofit News & Opinions
Protecting God’s Money: Tips to Prevent Church Embezzlement
Fraud makes most people think of Wall Street and shady investment figures like Bernie Madoff or Martin Shkreli. Although many frauds are perpetrated at that level, fraudsters normally start closer to home. Churches and nonprofit organizations are prime targets for fraudsters starting out, mostly … Read More ... about Protecting God’s Money: Tips to Prevent Church Embezzlement
Online Fundraising Is Simple with the Right Approach
Donation websites are a dime a dozen – effective online fundraising requires the right online giving platform Online giving is growing at a record-breaking pace. Philanthropists donated more than $21 billion through online giving platforms last year, representing a year-over-year online donation g … Read More ... about Online Fundraising Is Simple with the Right Approach
Capital Campaign Websites: 9 Must-Haves
A stand-alone capital campaign website is a great way to supplement printed campaign materials and expand the reach and effectiveness of your effort. The campaign website works alongside printed materials to broaden the reach and flexibility of campaign messaging. It also offers specialized … Read More ... about Capital Campaign Websites: 9 Must-Haves
5 Ways Nonprofits can Drive More Value from the Email Channel
Nonprofits are dependent on their ability to connect with donors, volunteers, and advocates—and drive them to action. Without this generous audience, most nonprofits simply couldn’t exist. And yet it’s well known that nonprofits are often strapped for time, budget, and resources—so reaching support … Read More ... about 5 Ways Nonprofits can Drive More Value from the Email Channel
Nonprofit Marketing in 2018: Challenges, Strategies and Best Practices
Nonprofit organizations are inherently unique. Spanning nearly ever sector and industry, nonprofits are driven more by a mission than simply the financial bottom line. Most nonprofits promote a purpose that tugs at the heartstrings, giving people a reason to care—and still, many organizations s … Read More ... about Nonprofit Marketing in 2018: Challenges, Strategies and Best Practices
How to Optimize Your Storytelling Skills for Marketing Success
Telling a good cause story: It can be the biggest difference between you and your competitors. Storytelling can help set you apart in a field of similar charities and nonprofits, and it all comes down to how strong your strategies are. It isn’t enough to simply have your mission laid out on your w … Read More ... about How to Optimize Your Storytelling Skills for Marketing Success