Management & Operational Advice
To Gain New Online Donors, Give Up Some Old Notions
There’s a lament heard repeatedly at many nonprofits: “Our donors are aging out, our traditional media is underperforming, and I can’t make online work. Where are we going to find our future donors?” Tackling this issue requires some really smart thinking and loads of testing, so I won’t insult y … [Read More...]
Keeping Donors & the Public Relevant
Many in the nonprofit sector believe that fundraising is the single most challenging and most important component in running a nonprofit. While there’s no one who would argue that it is challenging and important, some say there are other basic fundamentals that are equally important. Relevance is … [Read More...]
Nonprofit News
Top Five Marketing Techniques for Nonprofits
More than ever, nonprofits are battling for the attention of not only those they service, but also from donors, foundations, business and civic leaders, members and volunteers. It is important for a nonprofit to frequently communicate with its constituency to maintain top-of-mind awareness before … [Read More...]
Nonprofit Marketing Best Practices: Tips for Driving Action
For nonprofits, the need to build and execute marketing programs that support an organization’s strategic and development goals is critical. It’s not just increasing visibility, boosting awareness and enhancing name recognition. It’s about marketing that generates measurable results, be it culti … [Read More...]
Nonprofit News & Opinions
Forming a Nonprofit Organization: Set the Stage with a Collaborative Marketing Strategy
If you’re looking to launch a nonprofit startup venture, your pre-planning must be considerably more varied than the thought that goes into launching a traditional for-profit endeavor. Nonprofits are unique entities and embody ideals wholly different than their for-profit brethren. As you f … [Read More ...]
Inspire Action – 5 Tips to Create a More Effective Campaign
To be successful building support for your cause, fundraising and motivating, you must absolutely look at how you communicate your message and whom you are targeting. With several active generations spanning in age from teens to seniors, all with different backgrounds and communication … [Read More ...]
How to Invest in and Foster Your Employee’s Passions in the Nonprofit Sector
My passion for working in the nonprofit sector and making a positive difference in the communities around me are my constant energizers in life. I have many professional ambitions to find community-based solutions to societal problems and am very determined to dedicate my future to doing so. I am … [Read More ...]
When the “Right” Candidate Is All Wrong: How to Make Sure a New Hire Aligns with Your Nonprofit’s Values and Organizational Culture
“We just can’t understand it. [X] was an absolutely outstanding candidate — the right skills, the right experience, the right background. Looked great on paper, interviewed well, had impeccable references. But now we’re three months in, and things just aren’t working out. Where did we go wrong?” … [Read More ...]