Management & Operational Advice

Marketing Advice

The Three-Pronged Approach for Tracking Your Marketing Efforts

While good storytelling is the baseline attribute of quality non-profit marketing, it’s important to remember that good storytelling doesn’t occur in a vacuum. When you use your story to draw in more constituents and donors, you’re only taking the first step. Beyond that, you need to refine your stor … [Read More...]

Gain New Donors - Nonprofit Advice

To Gain New Online Donors, Give Up Some Old Notions

There’s a lament heard repeatedly at many nonprofits: “Our donors are aging out, our traditional media is underperforming, and I can’t make online work. Where are we going to find our future donors?” Tackling this issue requires  some really smart thinking and loads of testing, so I won’t insult y … [Read More...]

Nonprofit News

Nonprofit Advice

Keeping Donors & the Public Relevant

Many in the nonprofit sector believe that fundraising is the single most challenging and most important component in running a nonprofit.   While there’s no one who would argue that it is challenging and important, some say there are other basic fundamentals that are equally important.  Relevance is … [Read More...]

Top Five Marketing Techniques for Nonprofits

Top Five Marketing Techniques for Nonprofits

More than ever, nonprofits are battling for the attention of not only those they service, but also from donors, foundations, business and civic leaders, members and volunteers. It is important for a nonprofit to frequently communicate with its constituency to maintain top-of-mind awareness before … [Read More...]

Nonprofit News & Opinions

Nonprofit Marketing Best Practices: Tips for Driving Action

Nonprofit Marketing Best Practices: Tips for Driving Action

For nonprofits, the need to build and execute marketing programs that support an organization’s strategic and development goals is critical. It’s not just increasing visibility, boosting awareness and enhancing name recognition. It’s about marketing that generates measurable results, be it culti … [Read More ...]

Forming a Nonprofit Organization: Set the Stage with a Collaborative Marketing Strategy

Forming a Nonprofit Organization: Set the Stage with a Collaborative Marketing Strategy

If you’re looking to launch a nonprofit startup venture, your pre-planning must be considerably more varied than the thought that goes into launching a traditional for-profit endeavor. Nonprofits are unique entities and embody ideals wholly different than their for-profit brethren. As you f … [Read More ...]

Nonprofit Marketing

Inspire Action – 5 Tips to Create a More Effective Campaign

To be successful building support for your cause, fundraising and motivating, you must absolutely look at how you communicate your message and whom you are targeting. With several active generations spanning in age from teens to seniors, all with different backgrounds and communication … [Read More ...]

How to Invest in and Foster Your Employee’s Passions in the Nonprofit Sector

How to Invest in and Foster Your Employee’s Passions in the Nonprofit Sector

My passion for working in the nonprofit sector and making a positive difference in the communities around me are my constant energizers in life. I have many professional ambitions to find community-based solutions to societal problems and am very determined to dedicate my future to doing so. I am … [Read More ...]

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